Facebook seems to be feelings its biological clock ticking, as today it launches a new Timeline event that lets you share that you’re expecting a baby, the due date, and whether it’s a boy or girl. Baby announcements appear in the Celebrations home page sidebar beside birthdays on the day the kid is expected to pop out, along with showing up in the news feed. Facebook tells me it’s exploring whether the feature will power an existing advertising option to target « expecting parents » that could be very lucrative.
This new life event for expecting a baby also opens up a new advertising is another sign that Facebook is maturing as its original user base of college kids from 2004 start hatching little ones who can join Facebook 13 years from now.
The feature replaces a more confusing option to add an « Expected: Child » to your list of family members. You…
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