Official Olympics numbers: online engagement was mostly mobile


Gigaom

Now that the Olympic Games is over, Alex Balfour, the Cricinfo co-founder who has spent the last six years as head of London 2012 new media, has compiled these slideshow stats summarising engagement through with the local organising committee’s 77 digital products.

We have already reported strong mobile figures from the BBC (a third of web visits, a tenth of video streams) and NBC (16 percent of web users, 45 percent of video requests).

But Balfour’s stats show even higher mobile engagement – 60 percent of visits to the official London2012.com site and apps came from mobile devices.

That ratio is so high partly because the London Organising Committee of the Olympic Games (LOCOG) had several apps in circulation! As well as the London2012.com websites. But mobile web in isolation took over half of weekend web traffic.

In all, the London2012.com site clocked about three times more users than the…

View original post 24 mots de plus

Laisser un commentaire

Entrez vos coordonnées ci-dessous ou cliquez sur une icône pour vous connecter:

Logo WordPress.com

Vous commentez à l'aide de votre compte WordPress.com. Déconnexion / Changer )

Image Twitter

Vous commentez à l'aide de votre compte Twitter. Déconnexion / Changer )

Photo Facebook

Vous commentez à l'aide de votre compte Facebook. Déconnexion / Changer )

Photo Google+

Vous commentez à l'aide de votre compte Google+. Déconnexion / Changer )

Connexion à %s