Two Months After Failing To Go Viral, Airtime Bets Video Posts and Twitter Will Help It Take Off


TechCrunch

Airtime planned to reach millions through real-time Facebook Chat invites to video calls. But private messages can’t go viral, so two months after launch it’s hoping for growth through public video posts to Twitter and Facebook. Since AppData shows Airtime as having just 1000 daily and 90,000 monthly actives, finding a distribution method that snowballs is crucial to the company making good on the $33.5 million fronted by its investors.

With this « limited public release » of video posts, its first Twitter integration, and an enhanced buddy list, Airtime users gain ways to tempt more friends to hop aboard, and not just one at a time.

Airtime probably would have liked to get this testing on the road soon after its debut June 6th. But glitches disrupted the flashy, celebrity-studded launch event and may have shook the team’s morale. Then it had to solidify the company’s organizational structure, and sort…

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