Vobile’s new TVSync tech uses your phone’s camera to track your TV


Now this is cool: Content identification specialist Vobile launched a new platform for second screen app developers dubbed TVSync Wednesday that uses your phone’s camera to figure out what you’re watching. Vobile CEO Yangbin Wang told me during a phone call Tuesday that this novel approach is faster and less error-prone than traditional audio-based content recognition. “Most people think audio is easier — actually, audio has less information,” he explained.

Vobile is best known in the online video business for its content protection work; the site provides several mainstream and adult video and file hosting sites with video recognition and filtering solutions that are supposed to prevent the upload of unlicensed content. It also works with major broadcasters to fingerprint content. Now, it is taking this kind of technology to a new area: The tablets and phones that consumers use while watching TV.

Content recognition for these kinds of second…

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